Cadence is a sports drink brand based in Los Angeles, developed for runners and rooted in a radically simple formula: just water and salt.

The brand identity channels the purity and motion of the product itself. Minimal, uncluttered scenes reflect the stripped-back nature of the ingredients, while clean composition and simplicity mirror the clarity and focus of an athlete in motion. The result is a visual language that’s elemental, focused, and in tune with the athlete’s mindset.