When Charlotte approached me and Sam with a Nike campaign for Camavinga and Davids, we knew we wanted to create something that felt real. CGI that looked worn, textured, unapologetic. Something that highlighted two different generations of the game coming together.

 

No gloss. No over-design. Just that raw, physical presence like the boots had been through it. Like they had a story.

It had to feel lived-in. Not perfect but honest.